Title: 2019 Chicago Red Stars Creative
Brief: Create a system to be used for the 2019 Chicago Red Stars season through social and print platforms.
Solution: After finalizing the elevated jersey, I wanted to replicate that system throughout all creative during the season. I landed on three key design aspects that I would use throughout all pieces to unify the system: The “L” , our jersey’s blue, and color overlays (a reference to how the “L” overlays Chicago"). All creative thereafter used one or more of these aspects to keep everything unified.
Role: Creative Manager
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign