Articles: The Athletic, ProSoccerUSA, SoccerBible
Brief: Design the 2019 home kit from scratch for the Chicago Red Stars
Solution: The main aspect I wanted to incorporate in the jersey was Chicago. At the Red Stars we take great pride in being from our city and want to portray that in all content we put out. I’ve always wanted to do an “L” design (Chicago’s public transit system) and I thought this was the perfect opportunity to do just that. Between that and adding the skyline on the back, I believe I was able to make a design that was truly is Chicago.
Results: The first order of the kit sold out in less than 24 hours after the release, and the second order sold out less than a week after that, which was the quickest in Red Stars history. The 2019 kit outsold the total sales of the 2018 kit in just the month it has been released.
Role: Creative Manager at the Chicago Red Stars
Tools: Adobe Illustrator, Adobe Photoshop
First two photos by Dan Bartel
