2024 Salesforce Elevate

Brief: Design the visual identity and creative for Salesforce Elevate in 2024 using existing brand guidelines, while making it unique to this event. Elevate takes place at an upscale resort for leadership within Salesforce.

Solution: With the exclusive and upscale nature of Elevate, I wanted the resort scenery to take priority and not overdo it with graphics, which lead me to use light shades with only a pop of their blue. For visual interest, I pushed the boundaries of their brand guidelines and leaned into overlaying shapes to add depth, while also helping with continuity between each printed piece.

Results: Salesforce Elevate in 2024 was a big success, with much praise from the client on how much of a step up the creative was from the previous year.

Role: Lead Designer

Tools: Adobe Illustrator, Adobe InDesign