Title: New Heights
Brief: Take my senior thesis, which was written on sports branding, and apply it to a full scale exhibition.
Solution: I landed on rebranding the Colorado Rockies due to the fact that since their inaugural season in 1993, they have not changed their logo and have made minimal changes to their jersey. At the same time, other MLB teams are updating their brand. I then went ahead and updated their logo, uniform and created a mock announcement deliverable system consisting of posters and a full season ticket holder box.
Role: Senior Exhibition
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign